Recruitment Marketing for Idiots

Tim Sackett Employment Branding and Culture, Recruiting, Recruitment Marketing, Tim Sackett, Uncategorized

More and more I’m seeing that talent acquisition is quickly changing from acquiring talent to ‘attracting’ talent! I have yet to see any corporate TA shops make the name change and start calling themselves the Talent Attraction Department, but it won’t be long. This change is happening because of Recruitment Marketing. As an organization, we can longer just sit back and …

Talent Acquisition is a Zero-Sum Game

Tim Sackett Audacious Ideas, Business Development, Contingent Workforce, Digital Interviewing, Good HR, HR, Selection, Succession Planning, Tim Sackett

There is a mathematical concept called Zero-Sum. What is says is basically when one person, organization, etc. will gain, there is an equal loss by another person, organization, etc. of that exact same amount. An example might be market share of a corporation: If GM has 17% market share of U.S. car buyers, and it gains 1% to 18% total market …