Hitwise recently released traffic figures for the major job boards, and to me, the average HR user, there were some surprises…
First up, the top two sites that appear to be growing are job.com (which I’ve never been to) and Indeed.com. I’m intrigued by the Indeed model, and might post about it in the next week or so.
An even bigger surprise is the traffic levels flowing to the top three sites that have mind share – CareerBuilder, HotJobs and Monster…
Check out the numbers below. It seems that CareerBuilder is spending the most money to grab market share via ads, so the fact that they have ascended into 1st from a traffic perspective shouldn’t be surprising. The biggest surprise for me is HotJobs being in second place. I guess there are obvious advantages from a traffic perspective with being linked to a portal like Yahoo, but my experience with HotJobs is this – I don’t get any candidates from them when I use the board.
And then there’s Monster. Traffic is down by 54%. Ouch.
Here’s one HR/recruiting person’s opinion. I get the most utility from Monster, closely followed by CareerBuilder. HotJobs isn’t even on my radar, mostly because they haven’t delivered for me in the past…
But that’s just my opinion, I could be wrong….
Top 10 Visited Employment Websites ranked by Market Share of U.S. Visits for the week ending Jan. 26, 2008
U.S. Visits w/e Jan. 26, 2008
Note – the Hitwise data featured is based on U.S. market share of visits, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. * – The market share of visits percentage does not include traffic for all sub-domains of this website which are reported on separately.
Tip of the Hat to Cheezhead for the link to Hitwise….
Kris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in Atlanta. He’s also the founder Fistful of Talent (founded in 2008) and The HR Capitalist (2007) – and has written over 70 feature columns at Workforce Management magazine. Prior to his investment at Kinetix, Kris served in HR leadership roles at DAXKO, Charter and Cingular. In his spare time, KD hits the road as a speaker and gives the world what it needs – pop culture references linked to Human Capital street smarts.