I recently had a recruiting professional reach out to me for some advice; for the sake of this discussion, let’s call her Mary. Mary has been a recruiter for 10 years, and really strictly focused on the recruiting end of the spectrum, never really the sourcing end. She’s skimmed the top of the barrel and had luck finding candidates, but now finds herself in a new job, focused on filling accounting openings. Mary is also now responsible for sourcing candidates via the Internet as well.
Because I probably finish ever sentence with “and get to an AIRS course already!”, I had to tell her that. But now that I’ve finished final edits on our new Strategic Diversity Sourcing course, I thought specifically of all the places I would like to look for Accounting types, besides the usual suspects as they say. Forget AICPA and the like. I know back in the day (i.e. 5 months ago!) I’d have hit my ATS, my company’s job boards, run some Google searches, etc.
But these days, where would I look? Sure I’m going to Linked In…and MySpace…and Facebook…and if I have a particularly good amount of patience, Second Life. I’d probably even tweet about my great Accounting openings to network with my many followers. (I’m kidding, but maybe I’ll get more now!)
But where else? For Accountants and folks of that ilk I want to find every single organization and association that I can. I’m lucky, even if I didn’t work at AIRS, I’m an alumni and have access to their portal with gazillions of links to associations and organizations, so certainly I’d start there. But if I were Average Joe Recruiter – or in this case Mary – what would I do?
I’d probably start with a search string like this:
(association OR organization) accounting CPA (diversity OR “african american” OR “asian american OR hispanic OR multicultural)
Why? Because this string on Google returns 90,000 plus opportunities for me to locate accounting candidates. And I haven’t even touched on all of my diversity related keywords – I can certainly expand this search further! When I look at my first page of results, I find great sites like the Midwest Association of Hispanic Accountant, Minority Professional Network, the American Association of Hispanic Certified Public Accountants, National Association of Black Accountants, and the list goes on and on. I can definitely refine these results, but right now I’m going to post my job, I’m going to see if there’s a resume database to mine, and I am most definitely going to pull out my AIRS toolbox and start PowerSearching away!
The candidates are there – it’s just finding them. Not everyone is going to have a resume, but a name, a profile, an email address, they’re great places to start – and organizations and associations with a niche focus are an excellent way to locate that information. Happy Hunting!
Kelly is the Recruitment Manager for Westat, a leading social science research organization headquartered in Rockville, Maryland.