Case in point… LinkedIn Groups… Like most of you, I belong to many of these, and I'm still trying to figure out how they're going to change my life. For the moguls-in-training among us, the dream has always been to start a Linked In group, then ride that puppy until it had a 50K membership, then milk it like a ATM with no limit….
At least that's what I've heard. There's just this little problem…
There's no utility or functionality to Linked In groups of note. Don't believe me? Let's examine a few of the tasty "alerts" or "questions" that LinkedIn HR generated to me today. There were 47 Q&A's included in this massive group today, including the following hard hitting and valuable entries:
-"Executive search service support in Brazil"…
-"I am very interested in being on corporate boards. Any advice on how to be invited?"
-"Open Networker looking to connect"
-"Your workplace wellness consultant and provider"
-"Sr Developer needed in Austin"
And these aren't the worst. Remind me why I'm a part of LinkedIn Groups again? I thought it fair to share when social media fails to deliver on the promise, since I've never been afraid to jump on the bandwagon when it's good.
Remember, it's an HR group on LinkedIn. Can Viagra ads be far behind from opportunistic direct marketers?
Kris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in Atlanta. He’s also the founder Fistful of Talent (founded in 2008) and The HR Capitalist (2007) – and has written over 70 feature columns at Workforce Management magazine. Prior to his investment at Kinetix, Kris served in HR leadership roles at DAXKO, Charter and Cingular. In his spare time, KD hits the road as a speaker and gives the world what it needs – pop culture references linked to Human Capital street smarts.