Implementing Social Media In Your Organization – A Twitter UnPanel…

Jessica Lee Jessica Lee, Social Media

I am beginning to believe that one of the biggest factors in using social media successfully is simply the willingness to jump in and play. You’re reading the Fistful of Talent blog – so that’s a good first step. Another step forward? Come and play with me tomorrow via Twitter! At 12pm EST, I’ll be moderating an UnPanel via Twitter through and we’ll be focusing on actionable steps to implement social media tools within your organization – whether it’s to recruit, build your employment brand, or facilitate greater internal communication.

Here’s the idea behind using Twitter and this UnPanel… You’ve probably attended a conference beforeHtsm-5001 and realized that it’s the wisdom of the crowd that often makes the experience rich. You share with the people around you, regardless the topic, and learn from the real experts – actual practitioners. And the UnPanel plays into that same notion by cultivating ideas from the experiences of participants – just via Twitter though – to create true value, and actionable steps for everyone. We all talk a lot about social media, and there’s endless analysis… but our goal through this one hour UnPanel will be to share practical steps for creating a culture that’s ripe for social media.

All you need to do to jump in on the action? Click here to join the event and watch as the discussion unfolds. You can watch from the sidelines as the tweets start flowing, or you can join in by making a comment or asking a question – just don’t forget to include the hashtag “#social media.” Afterward, the guys behind will post an event summary which will be archived.

So here’s what we’ll be tweeting about – and don’t forget, you’ll be the ones who actually make this work –

  • To create an organizational culture that is ripe for and adopts social media, how are you addressing the digital divide with both employees and customers/clients?
  • In the social enterprise, what are the skill sets, attributes and values that your employees must embrace?
  • What items are needed to create an action plan to adapt your corporate culture for social media? Who needs to be involved in decision making?

And that’s pretty much it! Want to learn more? Want to add your thoughts? Join in with me on this little experiment. Hope to see you there.