Making the Case for MySpace…As a Sourcing Tool…

Kelly Dingee HR Technology, Kelly Dingee, Social Media, Sourcing

All the recruiting world is aTwitter these days, and Facebook research is also a major part of the sourcing game.  In fact, it is probably one of the best times ever to find candidates frugally.  While Facebook has volume with more than 200 million members, Twitter’s not quite there yet.  And then there’s MySpace.  Has MySpace evolved into the ugly step child of social networking? I have literally had people cringe when I bring this site up in class, not as much as they do when I want to talk about video resumes, but there’s usually some type of visceral reaction.

I understand.  I do.  I spend a ridiculous amount of time online and have spent weeks wading through theMyspace_logo2 muck on MySpace.  But, to be quite honest, unless someone’s on the site doing something vile or illegal or morally repugnant, I’m going to see if I can use them to fill a req.  So I search the site through it’s own interface, and it’s loaded with groups.  And some of these groups you won’t find anywhere else, yet.  And XRaying?  That’s my favorite technique to quickly capture the talent I need, especially when I’m focusing in on a particular geographic area.  Do I find out more than I need to know with MySpace?  Perhaps.  I’ve gotten very good, due to the sheer volume of profiles I look at online, at focusing on my purpose.  Who am I trying to find?  Where do they live?  Okay, no resume referenced , let me pop that name into Google for a PeerSearch to see if I can glean any more info.

Is MySpace a site to pass up for sourcing? No….it’s not number one anymore in volume of members ala Facebook.  But its members do come online, and they do stay, they’re watching videos.  Per Nielsen Online, MySpace is the social networking market leader when it comes to video streams with more than 116 million.  That’s important.  I know as HR and recruiting professionals, at first it doesn’t seem so, but it’s true and makes MySpace relevant…because MySpace members are regularly visiting the site and staying on there, and updating their profiles.

And bottom line, to me, like all sites holding profiles, MySpace is a source.  It’s a repository.  Not a way of life, just a place online where, for free, I can sift out some talent.