More on EVP: Amazon CEO uses Web Front Page to Recruit Workers

Holland Dombeck McCue Worldwide FOT

Craving some more examples of EVP in action? Check out this story on Amazon.com:

Amazon.com Inc Chief Executive Jeff Bezos launched a recruiting drive on the front page of the company’s website on Monday as the largest Internet retailer seeks staff for its vast and expanding network of warehouses.

Bezos unveiled the Amazon Career Choice Program, which will pay up to $8,000 over four years for employees to take technical and vocational courses in high-demand areas including engineering, information technology, transportation and accounting. Amazon said full-time hourly employees in the United States who have worked at the company for at least three years qualify for the program…

Read the whole post over at Rueters

Holland Dombeck McCue

Holland Dombeck McCue is the former editor turned blogger here at Fistful of Talent. She plays in the employment branding and B2B marketing space and currently heads up Recruitment Marketing and Global Employment Branding for Delta Air Lines. So, it goes without saying that the opinions shared on FOT are hers and hers alone. She wishes it could go without saying, but hey, Legal runs a tight ship…