Tony Stark said it in the movie Iron Man…
“That’s how Dad did it, that’s how America does it, and it’s worked out pretty well so far.”
He was referring to the new Jericho missile and its destructive power. After that quick intro he waves to the soldier manning the missile, the soldier fires the missile and the mountains behind him disappear. Wonderful stuff. We like big bangs.
Now imagine the same scene but when Tony waves to the soldier, a single shot from a sniper rings out.
Not the same impact is it?
Read the whole post over at Paul Heberts I-2-I (an FOT contributor blog)
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.