Paul Hebert compares Incentives vs. Recognition – We Like Big Bangs and We Cannot Lie

Paul Hebert Worldwide FOT

Tony Stark said it in the movie Iron Man

“That’s how Dad did it, that’s how America does it, and it’s worked out pretty well so far.”

He was referring to the new Jericho missile and its destructive power.  After that quick intro he waves to the soldier manning the missile, the soldier fires the missile and the mountains behind him disappear.  Wonderful stuff.  We like big bangs.

Now imagine the same scene but when Tony waves to the soldier, a single shot from a sniper rings out.

Not the same impact is it?

Read the whole post over at Paul Heberts I-2-I (an FOT contributor blog)