Paul Hebert advises If You’re Not an Expert – Don’t Weigh In

Paul Hebert Worldwide FOT

Here at Symbolist we focus on helping companies analyze their existing influence programs and design the best strategy/program to engage and influence the behavior of their target audiences in order to drive better overall business alignment.  Part of that effort is finding out what questions companies have related to that endeavor.

I’ve been scanning the questions area of Linkedin a lot lately trying to discern a pattern, or overall need, that may need to be filled (hoping of course we can fill that need.)  While I’m still not sure I have a pattern of need from companies, I do see a pattern that can (will) cause companies bigger problems in the future.

Read the whole post over at Paul’s new home: Symbolist (an FOT contributor blog).