Ever walk into a high-end retail store or a fancy hotel lobby and suddenly feel compelled to think, ‘What is that smell?’ or ask someone nearby ‘Do you smell that?’
It could be that you actually do smell something faint, lurking in the background, and it also could be that what you are smelling is a ‘signature scent’ that has been purposely released into the building by the owners in order to achieve a specific impact and effect. This olfactory technology, created by companies like ScentAir, allows businesses to add to or augment their customer experience by (in their words), ‘connecting on an emotional and memorable level with customers’ via the release of specific fragrances into the environment at specific times and for specific purposes.
Read the whole post over at Steve Boese’s HR Technology (an FOT contributor blog).
Steve Boese is fondly known to many as the HR Technology blogger. By day, he is the Co-Chair of Human Resource Executive’s HR Technology Conference. He is also a former Director of Talent Management Strategy at Oracle and an HR Technology instructor. Steve can also be found hosting the HR Happy Hour Show and Podcast … you know, where a bunch of HR pros get together and call in to talk about HR stuff. Sounds like an SNL skit, we know. But when you have Dave Ulrich, the grandfather of HR as show guests, well, I guess you’re doing something right. Talk to Steve via email, LinkedIn, Twitter or Facebook.