Part of our job here at Symbolist is to continuously scan the horizon for new information about the best way to create a connection between your employees, channel partners or customers and your company.
Sometimes that means scouring psychological journals to better understand how the human brain works. Sometimes that means reading sociology papers so we can help you leverage how humans connect and work in groups. Sometimes it means reading the posts and rants of other companies who advertise that they also do incentive and recognition programs.
Read the whole post over at Paul’s new home, Symbolist (an FOT contributor blog).

Paul Hebert is Senior Account Executive at WorkStride, Inc, and a writer, speaker and consultant. Paul focuses on helping connect best-in-class incentive technology platform to behaviors you need drive business results through employees, channel partners and consumers.
Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.
Other notable activities:
- Interviewed by the BBC on executive motivation and pay
- Quoted three times in USATODAY as an expert in incentives and channel travel programs
- Published in Loyalty360 magazine
- Writer and founding member of the editorial advisory board at the HRExaminer website
- Contributing author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People”
- Contributing author of 3 books on social media “The Age of Conversation #1, #2, and #3”