I’m down in our Dallas headquarters this week planning some 2013 second half marketing, touching base with the Symbolist team – so they don’t forget about me – and talking about what our clients are looking for, not looking for, and what we can do to help them. Always fun to be thinking about helping people.
Except when they don’t want your help.
And that is okay.
A Better Place to Be
Employee engagement and being an employer of choice or having a great employer brand are all worthy company objectives. Many companies spend many dollars to make sure they score well on “best places to work” and to make sure their next employee satisfaction survey and engagement survey is better, badder and more in-your-face than the last one. A lot of companies want that.
And that’s okay.
Sometimes the Answer Is No
In our internal discussions about our clients and what they need, we talked about a client we’d been working with on a specific program – very tactical – and very successful. We talked about how they could really use a more comprehensive engagement program – or more correctly stated – engagement initiative (engagement isn’t a program.) But the client doesn’t want it. They are profitable. They aren’t having problems with turnover. They aren’t getting slammed in social media. They aren’t the best place to work but they aren’t a boiler room either. They (the leadership) is pretty okay with where they are and what is showing up on the financials.
Some would say that they just don’t know what they are missing. Others would say they are just fiddling while Rome burns. I say – go for it Dude. Be your own bad self.
No one said employee engagement HAS to happen. Sometimes it is just okay to have employee that are happy to collect the Benjamin’s, go home, crack a beer and watch the Fly Fishing Channel or Real Housewives. It isn’t a sin to not have a foosball table. It’s not a sin to have 2 weeks of paid vacation after 5 years (like about 99% of the rest of the world.)
In other words – it’s okay to not be Zappos (everyone drink!).
You’re Beautiful the Way You Are
I feel like sometimes we can get wrapped up in the “perfect world” scenario and forget that sometimes the imperfect is okay.
Look around your office. Are people still smiling even though you don’t offer unlimited sabbaticals? Are people showing up and doing some pretty good work without crazy costumes and “fun days?”
Then quit worrying about it.
The reason you can’t sell that new-fangled engagement program into the C-Suite is… wait for it… THEY DON’T CARE ABOUT IT.
And that is just fine.
As my Dad used to say to me – the world needs ditch diggers too… Just be a good one.
Go back to your cube, know that you’ve tried and most importantly – know that you can still hold your head high, running the HR department in a middle of the road, profitable, semi-engaged trucking company in middle America.
It really is okay. It really is.
Paul Hebert is Senior Account Executive at WorkStride, Inc, and a writer, speaker and consultant. Paul focuses on helping connect best-in-class incentive technology platform to behaviors you need drive business results through employees, channel partners and consumers.
Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.
Other notable activities:
- Interviewed by the BBC on executive motivation and pay
- Quoted three times in USATODAY as an expert in incentives and channel travel programs
- Published in Loyalty360 magazine
- Writer and founding member of the editorial advisory board at the HRExaminer website
- Contributing author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People”
- Contributing author of 3 books on social media “The Age of Conversation #1, #2, and #3”