Steve Boese shares The next evolution of corporate social media management

Steve Boese Worldwide FOT

Just might be something like Beatrix – a new ‘advanced virtual social media assistant’ that can assist organizations, (or individual ‘thought leaders’ as well I suppose) in their quests to become ‘social media rockstars.’

How does it

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work?

Unlike more well-known social media management and scheduling tools like Buffer or HootSuite, both of which allow an organization to schedule and plan social media activity, Beatrix not only helps wth the scheduling of social media updates, it actually helps find and select the actual content as well.

Read the whole post over at Steve Boese’s HR Technology Journal (an FOT contributor blog).