Paul Hebert insists Employee Engagement is About Meaning – Not Marketing

Paul Hebert Worldwide FOT

Over the past few years I’ve seen more than a few posts about how communicating with employees and building connections with employees should follow the process marketing uses to connect with customers.   I’ve even heard it referred to as “internal marketing.”

I like the overall concept of applying more outbound efforts to bring the “company brand” and all that entails to the employee like we see in the marketing realm.  HR and the company should provide employees with email updates, videos, and “drip” campaigns that continually bring new information about what the company offers and the benefits employees can take advantage of.  That is just good business.

Read the whole post over at Paul’s home, Symbolist (an FOT contributor blog).