Over the past few years I’ve seen more than a few posts about how communicating with employees and building connections with employees should follow the process marketing uses to connect with customers. I’ve even heard it referred to as “internal marketing.”
I like the overall concept of applying more outbound efforts to bring the “company brand” and all that entails to the employee like we see in the marketing realm. HR and the company should provide employees with email updates, videos, and “drip” campaigns that continually bring new information about what the company offers and the benefits employees can take advantage of. That is just good business.
Read the whole post over at Paul’s home, Symbolist (an FOT contributor blog).
Paul Hebert is Senior Account Executive at WorkStride, Inc, and a writer, speaker and consultant. Paul focuses on helping connect best-in-class incentive technology platform to behaviors you need drive business results through employees, channel partners and consumers.
Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.
Other notable activities:
- Interviewed by the BBC on executive motivation and pay
- Quoted three times in USATODAY as an expert in incentives and channel travel programs
- Published in Loyalty360 magazine
- Writer and founding member of the editorial advisory board at the HRExaminer website
- Contributing author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People”
- Contributing author of 3 books on social media “The Age of Conversation #1, #2, and #3”