I can’t tell you how long ago I heard the phrase: “Computers are a ‘lean forward’ experience.” It’s been a while.
I heard it during a discussion around the difference in experience between watching TV and sitting at a computer. Someone was trying to make a point about wasting time and equated computer use with TV watching and one of the folks said that “While they both have screens, TV is a lean back experience and computers are a lean forward one.” The meaning was that TV is something that is done “to” you while computers require your involvement – you have to provide input and direction.
That is pretty smart.
Read the whole post on Paul’s home, Symbolist (an FOT contributor blog).
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.