File this under pretty good article, misleading headline.
Even the venerable Harvard Business Review can fall victim to headline inflation and “truthiness.” This is evident in their article the other day entitled: “If You’re Going to Change Your Culture, Do It Quickly.” The inference in the title is that the right way to change corporate culture is to do it fast – band-aid ripping fast.
I think they are stretching the idea of culture change, the process and the outcome, to fit an interesting bit of business information and fill up some space on the web (like that will ever happen.) Kind of like a solution looking for a problem.
Read the whole post over at Symbolist (an FOT contributor blog).
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.