Hello and welcome to your post-Superbowl weekly report with FOT! Whether you’re yelling OMAHA at all your coworkers out of spite, or proudly sporting your personalized 12th man jersey in silence (or not)—we’re here to give you five things you need to know this week.
1. Obama Urges Employers to Hire the Long-Term Unemployed: The White House is asking private-sector employers to examine their corporate hiring practices and commit to eliminating discrimination against job applicants who have been unemployed for long stretches of time.
2. How Freelancers Are Redefining Success To Be About Value, Not Wealth: The old model of slaving for 40 hours a week in exchange for a paycheck is eroding. When you can control your own time, you can control your own well-being–and that might be worth more than money.
3. The Agony and the Ecstasy of Growing Old With Facebook: Before Facebook, it required a deliberate effort to hold on to these weaker relationships. Now it requires a deliberate effort to get rid of them.
4.Talent Management Lessons From the Super Bowl for Corporate Leaders: Some in HR carelessly make the mistake of instantly dismissing sports analogies as irrelevant, but those individuals fail to understand that the NFL and its teams are multibillion-dollar businesses with the same economic bottom line and the need to dominate competitors as any other corporate businesses.
5. Budweiser’s ‘Puppy Love’ Ad Wins Super Bowl Viewers’ Hearts: “Never mind that it aired with just two minutes left in a dog of a game,”USA Today writes, the ad “about a spunky puppy who is adopted but keeps coming back home to the Clydesdale horse it loves,” scored highest with the newspaper’s online audience of 6,272 voters.
Have a great week, FOT Nation!
Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.