Working with clients we typically vector into their issues in one of two ways…
The first way – I’ll call them Type I clients, have a strong set of criteria they’ve honed over the years and are looking for better ways to reinforce those criteria and the behaviors they represent. They come to us because they aren’t getting the appropriate attention from their current partner – or they feel they are missing out on newer technology and better communication. They come to us to get a more “human” and emotional program outcome. They’re tired of the same old – click and go SaaS solution everyone has. They want the high tech AND the high touch – which is what we do.
Read the whole post over at Symbolist (an FOT contributor blog).
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.