Go ahead and skip to the bottom if you’re already a dedicated FOT’er to register for our latest webinar!
We know—you’re feeling stale as a recruiter. We get it, so that’s why we’re partnering with Jobvite for the May FOT webinar, The Recruiter Makeover: 7 Ways Recruiters Can Reinvent Themselves as Marketers. The world’s full of great products/services that eventually became commodities, and unfortunately, there are a lot of recruiters in danger of becoming commodities if they don’t change with the times. Odds are you feel the shift under your feet—great candidates are less responsive than ever to average recruiters, which means you have to become a more effective marketer of the brand and opportunities you represent to keep your closing rate high.
If you’re still reading, that means you haven’t been average in the past. Join us on May 8 at 2pm EST and, and we’ll give you the roadmap for a career makeover that includes the following goodies:
– The Ugly “Before” Picture. We’ve all seen the “before” pictures used in makeovers and this one is no different. Using your “average Joe/Jane” recruiter, we’re going to take a snapshot of the recruiter most in need of our makeover. Brace yourself, because “before” pictures in makeover workups all look like mug/prison shots of Lindsay Lohan, right?
– Trendspotting 101. We can’t start prescribing the skill equivalent of makeup or liposuction for recruiters until we tell you about the trends that are causing the need for the makeover. Candidates have more options and messages flowing to them than ever before. Whether its the emergence of Indeed, Glassdoor, LinkedIn or the social recruiting scene, recruiting is morphing into marketing. We’ll compare and contrast some of the trends to tell you why recruiters are evolving into marketers even as they keep their core recruiting skills strong.
– 7 Ways Recruiters Can Reinvent Themselves As Marketers. Makeover time. We’ll hit you with our list of things you can do to reinvent yourself as a marketer who just happens to recruit for a living. You can do this. Don’t believe the naysayers that will say this is hype. Those people are just trying to keep you average.
– Our Top 5 List of Recruiters Who Have Strong Marketing Game. It’s all empty talk until we give you examples, right? The FOT crew will break down our top 5 list of recruiters who have added the marketing toolkit to their games, complete with emphasis of which of our “7 Ways” list they specialize in. Everyone in the world needs role models—even recruiters. We’ll tell you who to connect with and emulate to become a marketer in the recruiting game.
Evolving your game as a recruiter isn’t easy. It takes thought, expertise and time you don’t have, because you’re busy filling positions. Join us on May 8 at 2pm EST for The Recruiter Makeover: 7 Ways Recruiters Can Reinvent Themselves as Marketers, and we’ll show you how to add marketing chops to your personal recruiting brand so you don’t get left behind.
Kris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in Atlanta. He’s also the founder Fistful of Talent (founded in 2008) and The HR Capitalist (2007) – and has written over 70 feature columns at Workforce Management magazine. Prior to his investment at Kinetix, Kris served in HR leadership roles at DAXKO, Charter and Cingular. In his spare time, KD hits the road as a speaker and gives the world what it needs – pop culture references linked to Human Capital street smarts.