John Whitaker says Baby Got Back

John Whitaker John Whitaker, Worldwide FOT

What about your back-end?

Excuse ME???

No, not that backend… I’m talking marketing life-cycle backend. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage? What is your strategy for keeping a brand profitable in the mature stage?

What if your “product” is you?

Read the whole post over at HRHardball (an FOT contributor blog).