John Whitaker says Baby Got Back

John Whitaker John Whitaker, Worldwide FOT

What about your back-end?

Excuse ME???

No, not that backend… I’m talking marketing life-cycle backend. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage? What is your strategy for keeping a brand profitable in the mature stage?

What if your “product” is you?

Read the whole post over at HRHardball (an FOT contributor blog). 


John Whitaker (“Whit”) is Vice President of Talent Acquisition for DentalOne Partners and the founder of (2008). He specializes in building and developing strong recruiting teams who are unafraid of “kicking the ant pile.” Like most Texans, he loves to tell a story (especially those that include an armadillo or a poker game) and cutting through the chaff…don’t take it personal.