What about your back-end?
Excuse ME???
No, not that backend… I’m talking marketing life-cycle backend. Think in terms of your product and services – how do you continue to promote and differentiate a brand that is way past the honeymoon stage? What is your strategy for keeping a brand profitable in the mature stage?
What if your “product” is you?
Read the whole post over at HRHardball (an FOT contributor blog).
John Whitaker (“Whit”) has been in the healthcare industry for over 20 years – pharma, device, biopharma, hospital, dental, and now anesthesiology – perhaps he should settle down somewhere? As EVP and Chief People Officer at National Partners in Healthcare, he’s helping to create the culture of a company that will improve the lives of anyone needing a surgical procedure.
Like most Texans, he loves to tell a story (especially those that include an armadillo or a poker game) and cutting through the chaff…don’t take it personal. So if you find yourself craving a down-home colloquialism, tune in for Whit’s monthly installment on FOT, connect on LinkedIn, or follow him @HR_Hardball.