I rarely use Seth Godin as a starting point for any blog post. Mostly because he usually says exactly what he wants to say and any addition to it is gilding the lily. But – as is the case with almost everything – there are exceptions. This is one.
Last week he posted “Speedometer Confusion” and riffed about how the number on speedometer simply tells you how fast you’re going – but provides no real data on how fast you’re getting to your destination. All speed – no direction. His point is well taken.
The number on the speedometer is only valuable if you’re first sure you are pointed in the right direction. He ticks off a few other measurements that are not necessarily good indicators, or accurate measures of what you might REALLY be trying to measure:
Read the whole post over at Symbolist (an FOT contributor blog).
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.