I Like My Sugar With Coffee and… EDM? A GenY Spin on Morning Motivation.

Holland Dombeck McCue Current Affairs, Generations, Holland Dombeck

While the coupling of a dashboard-thumping Beastie Boys hit single and a Starbuck’s Venti coffee  is enough fuel to send most of today’s workforce into their nine-to-five on an intergalactic high note, for some, morning motivation has recently taken on a new form with Daybrearkera morning movement that will start your day off unlike anything else.

Complete with pulsating music, glowing jellyfish, and people amping up the crowd in vegetable costumes, the movement provides an outlet of stimulation which, until recently, has only been accessible to the often alcohol-lubricated weekend warrior.

Founded by startup vets Mathew Brimer and Radha Aragwal, over a late-night (early morning) falafel in Williamsburg, this pre-War Room “rave” is picking up press left and right.

From Business Insider (email subscribers click through to view the video):

It’s an early-morning dance party [starting as early as 6 a.m.] with yoga, fresh juice, heavy beats, spoken word poetry, a live band, and mascots — but no alcohol or mind-altering drugs.

Founders Matt Brimer and Radha Agrawal created a 100% sober rave, where the only thing people get high on is life.

While not specifically geared at GenY, the values of this pre-War Room movement certainly resonate with the social cravings of their twenty-something patrons. Myself included.

  • Camaraderie
  • Self-Expression
  • Wellness
  • Immediacy

But Holland, spoken word poetry? **Shakes fist at screen**

And I get it.

Because I’m a total fence-straddler on my opinion of Daybreaker.

On one hand, I admire the values and passion behind the movement. Instead of leaving their idea on the back of a napkin in Williamsburg, the GenY founders went to work and successfully mobilized their vision.

On the other hand, I hope my generation isn’t so un-passionate about what they have chosen for their career that they need a 2 hour pre-work rave to face their inbox.

What’s your take?