Laurie Ruettimann talks Fast Food And Branding

Laurie Ruettimann Laurie Ruettimann, Worldwide FOT

I just read an article called,Customers in Their 20s and 30s Are Defecting to Fast-Casual Restaurants Like Chipotle, Five Guys.

First of all, people in their 20s and 30s are part of three cohorts.

  1. People in their mid-to-late 30s are late GenXers and Carter Babies.
  2. The definition of “millennial” changes every time someone wants to make a point.
  3. People in their very early 20s are really not Millennials, but more like the early-stage Generation Z kids.

But I don’t want to talk about lazy generational stereotypes. I want to talk about the growing trend away from McDonalds and Burger King. There are many lessons for people who want to think about trends and brand.

Here’s what I think is happening in our culture.

Read the whole post over at Laurie Ruettimann (an FOT contributor blog).