Paul Hebert explains Brainwashing Employees For Engagement

Paul Hebert Paul Hebert, Worldwide FOT

Yeah – I went there.

And many companies want to go there. More than once I’ve had people ask about how to do engagement without really changing anything or investing in anything. They want the “illusion” of a company who cares – they just don’t want to actually be a company who cares.

Here’s the real 411 – you can’t have the illusion of engagement. You can’t “look like you care” and have your employees buy into it. Not for the long haul.

The old saying – “You can fool some of the people all of the time and all of the people some of the time but you can’t fool all of the people all of the time” – is still a truism. (I think Bernie Madoff said that…)

But here’s what you can do – AFTER you’ve invested in caring. AFTER you’ve trained your managers. AFTER you’ve established your cultural symbols and behaviors.

Read the whole post over at Symbolist (an FOT contributor blog).