Yeah – I went there.
And many companies want to go there. More than once I’ve had people ask about how to do engagement without really changing anything or investing in anything. They want the “illusion” of a company who cares – they just don’t want to actually be a company who cares.
Here’s the real 411 – you can’t have the illusion of engagement. You can’t “look like you care” and have your employees buy into it. Not for the long haul.
The old saying – “You can fool some of the people all of the time and all of the people some of the time but you can’t fool all of the people all of the time” – is still a truism. (I think Bernie Madoff said that…)
But here’s what you can do – AFTER you’ve invested in caring. AFTER you’ve trained your managers. AFTER you’ve established your cultural symbols and behaviors.
Read the whole post over at Symbolist (an FOT contributor blog).
Paul Hebert is Senior Account Executive at WorkStride, Inc, and a writer, speaker and consultant. Paul focuses on helping connect best-in-class incentive technology platform to behaviors you need drive business results through employees, channel partners and consumers.
Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.
Other notable activities:
- Interviewed by the BBC on executive motivation and pay
- Quoted three times in USATODAY as an expert in incentives and channel travel programs
- Published in Loyalty360 magazine
- Writer and founding member of the editorial advisory board at the HRExaminer website
- Contributing author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People”
- Contributing author of 3 books on social media “The Age of Conversation #1, #2, and #3”