Laurie Ruettimann explains HR Famous

Laurie Ruettimann Laurie Ruettimann, Worldwide FOT

Seth Godin just wrote an article about the importance of being well known in your industry. The piece is called Famous to the Family, and it shamelessly steals from concepts around market share, minimum viable segment strategies and micro-niche targeting.

But because he’s Seth Godin, he gives a hat-tip to himself and says, “I wrote something about this three and a half years ago, but I forgot, and so did most people I talk about this with.”

It’s still a good post to read. There are probably six people in your industry who impact your life and shape the future of your career. You may or may not know them — and they may not be practitioners — but people with money in your market know them.

Read the whole post over at Laurie Ruettimann (an FOT contributor blog).