Full disclaimer: I am not much of a fan/user of Facebook. I check it very infrequently, almost never see things like messages or friend requests in a timely manner, and really only keep my account active for HR Happy Hour Show page purposes. So take that for what it is worth and as preface to what I want to talk about today.
I caught a really interesting piece on The Atlantic titled ‘How Numbers on Facebook Change Behavior’, a review of a study conducted by Ben Grosser that attempted to understand just how much that Facebook metrics like the number of people that ‘liked’ a piece of content or the number of friends that a Facebook user has goes on to influence user behavior on the site.
I recommend reading the entire piece, particularly if you are a big Facebook user, but I can give you the short (and maybe kind of obvious) conclusion in one sentence: You (and most everyone else) are more likely to ‘like’ something on Facebook if lots of other people have ‘liked’ that same thing.
Read the whole post over at Steve Boese’s HR Technology Journal (an FOT contributor blog).
Steve Boese is fondly known to many as the HR Technology blogger. By day, he is the Co-Chair of Human Resource Executive’s HR Technology Conference. He is also a former Director of Talent Management Strategy at Oracle and an HR Technology instructor. Steve can also be found hosting the HR Happy Hour Show and Podcast … you know, where a bunch of HR pros get together and call in to talk about HR stuff. Sounds like an SNL skit, we know. But when you have Dave Ulrich, the grandfather of HR as show guests, well, I guess you’re doing something right. Talk to Steve via email, LinkedIn, Twitter or Facebook.