Steve Boese says Athletes Don’t Need Media, and What That Might Mean For The Rest Of Us

Steve Boese Steve Boese, Worldwide FOT

Fresh off the recently concluded Super Bowl where one of the pre-game sub-plots that we heard about incessantly was Seattle Seahawks star Marshawn Lynche’s reluctance/defiance in his ‘engagement’ with the collected media types at the event. Lynch, whether due to some kind of genuine shyness or anxiety, or because he simply wanted to be kind of a jerk, would not answer media questions prior to the game. He simply answered every question with “I’m just here so I won’t get fined.” And that lack of cooperation/participation, made some members of the media insane with anger.

Read the whole post over at Steve Boese’s HR Technology Journal (an FOT contributor blog).