It’s Monday again… at FOT, that can only mean one thing–your list of 5 must reads to start your week!
1.. Let’s stop pretending that people who are good at sports make great business leaders: The truism that student athletes are good at business is likely to be damaging to your company, because it has the potential to distort your hiring practises, possibly in a racist way.
2. Why Is it So Hard to Find Jobs for Disabled Workers?: Disability Insurance is providing a much-needed safety net for 9 million Americans, but basic flaws in the program’s structure mean that many never work again.
3. How Sleep Became a Social Justice Issue: A new study by public health researchers at the University of Pennsylvania adds more evidence, suggesting that the main activity to which Americans sacrifice sleep is paid work.
4. These Companies Show You Can Still Do Employer Branding Through Blogging: A good blog can connect a company with job-seekers, energize candidates, and engage your current employees.
5. The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities: After all, the best marketers go where their audience is—and maybe, the best way to reach them is by teaming up with a social media celebrity.
Have a great week, FOT Nation!
Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.