Over the past few years, there has been a lot of negative press about incentives. Specifically that incentives don’t work, they are a hangover from “motivation 1.0” and really don’t apply to today’s workforce. While that may make good PR for a book, the fact is that incentives work as well today as they did 20 years ago, 50 years ago or even 10,000 years ago. Human beings just haven’t evolved that much in the last 100 years to create “motivation 2.0.” Evolution isn’t that fast. Sorry – that’s science.
Incentives do a great job of focusing attention, focusing behavior and signaling what we think is valuable. If you want your employees to focus on quality over quantity, put a bonus on quality but not on quantity and watch them shift their focus and effort.
Read the whole post over at Symbolist (an FOT contributor blog).
Paul Hebert is Vice President of Individual Performance Strategy at Creative Group Inc, writer, speaker and consultant. Paul focuses on influencing behaviors and driving business results through employees, channel partners and consumers. He is dedicated to creating true emotional connections often overlooked in our automated, tech-enabled world. Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.