Laurie Ruettimann says HR Should Think Like A Designer

Laurie Ruettimann Laurie Ruettimann, Worldwide FOT

I have some friends who are just back from Carowinds. They rode the new Fury 325 roller coaster. It seems insane and scary.

(It’s also been stuck a few times. I would die.)

The Fury 325 video from Bloomberg has me thinking of how proper design is at the core of everything—from roller coasters to employee communications.

The concept of “design” is something you hear about everywhere. Design, broadly speaking, is an act of aesthetic and emotional manipulation. When it comes to the roller coaster mentioned above, intentional choices were made to maximise an emotional response.

What if we thought that intentionally before we spoke to our employees?

Read the whole post over at Laurie Ruettimann (an FOT contributor blog).