Sometimes people complain that my blog has clickbait on it.
“You roped me in under X and then told me about Y.”
Smart bloggers who monetize their online presence know that they have to sell ideas, products and services through their websites. I could load my blog up with display ads or pop-up advertising. I could end every post with an obvious call to action on behalf of a vendor. Or I could simply sell sponsored posts.
I do all of that, sometimes, but that kind of behavior is mostly obnoxious.
I have created a system where I write what I want to write. If it links to a client in a legitimate way, I link it. If I want to complain about salad, I complain about salad.
Read the whole post over at Laurie Ruettimann (an FOT contributor blog).
Laurie Ruettimann is a former HR leader and an influential speaker, writer and marketing advisor. Her work has appeared in many mainstream print publications and major news media outlets. You can find her on twitter at @Lruettimann.