Sometimes people complain that my blog has clickbait on it.
“You roped me in under X and then told me about Y.”
Smart bloggers who monetize their online presence know that they have to sell ideas, products and services through their websites. I could load my blog up with display ads or pop-up advertising. I could end every post with an obvious call to action on behalf of a vendor. Or I could simply sell sponsored posts.
I do all of that, sometimes, but that kind of behavior is mostly obnoxious.
I have created a system where I write what I want to write. If it links to a client in a legitimate way, I link it. If I want to complain about salad, I complain about salad.
Read the whole post over at Laurie Ruettimann (an FOT contributor blog).
Laurie Ruettimann is a writer, speaker, and entrepreneur based in Raleigh, NC. She’s working on her next book about fixing work due out in 2020.