I’m not really sure where Employment Branding started, who the first company was, etc. What I know is one person pushed Employment Branding over the edge and made it cool! That person was Arie Ball, the Vice President of Talent Acquisition at Sodexo. That is one major reason Arie was selected to the list of the Top 20 Branded HR and Talent Pros in the world!
Sodexo isn’t sexy. There is nothing about their jobs that are sexy. But, Arie and her team found a way to make Sodexo sexy as an employment brand! She showed all these other companies how to do it, when no one knew how to do it! Arie took over TA for Sodexo eleven years ago, and started doing things no one in the industry was doing from a branding perspective.
Here is Arie Ball’s player card:
Read the whole post over at The Tim Sackett Project (an FOT contributor blog).
If you Google “Tim Sackett” you’ll find our Tim, and a truck driver chaplain. Our Tim is NOT the truck driver chaplain, although how awesome would that be if he was!? He is a prolific writer in the HR and TA space who just happens to also run an Engineering and IT contract staffing agency (HRU Technical Resources) out of Michigan. He also writes every day at his own blog, the Tim Sackett Project. Weirdly, he’s known as an expert in workplace hugging, which was kind of cool years ago, but now seems painfully creepy, but we still love him and he’s fairly harmless. Tim is also on the board of the Association of Talent Acquisition Professionals (ATAP), lifetime Michigan State Spartan fan, husband to a Hall of Fame wife, 3 sons, and his best friend Scout. He also wrote a book with SHRM called The Talent Fix, you can find it on Amazon.