Kris Dunn says #HRTECHCONF: Your Employment Brand Has A Pecking Order Like Vegas Hotels…

Kris Dunn Worldwide FOT

At #hrtechconf this week and if there’s one sector that continues to get a lot of buzz, it’s all things employment branding.  Lots of solutions on the expo floor designed to help you look better than you really are as a company.

And that may be the problem, right?  Maybe you shouldn’t look better than you are.  Maybe you should justbroadcast to the outside world exactly who you are, and then focus on finding the best match for that, as well as occasionally up-selling (or down-selling) the right candidate to take a chance on your brand.

Take Vegas for example.  When you talk to Vegas insiders, the people that come here 2 or more times a year, one thing is painfully evident – they have opinions on every hotel up and down the strip.  The hotels really have a natural pecking order that goes something like this:

Read the whole post over at Kris Dunn’s The HR Capitalist (an FOT contributor blog).