Normally I let articles in the mainstream media that are patently incorrect slide by. There’s just too many of them for me to waste my time trying to correct the idiocy that passes for business journalism in today’s world. It seems to be more prevalent with articles that address the psychology of motivation and engagement than in other places. People assume because they know what motivates them, and what engages them, then they are experts on what engages and motivates everyone else.
That simply is not true. Let me say this again: What motivates you has absolutely no bearing on what motivates somebody else. Go back and read that again. And then read it again.
Read the whole post over at What Is Paul Thinking? (an FOT contributor blog).
Paul Hebert is Senior Account Executive at WorkStride, Inc, and a writer, speaker and consultant. Paul focuses on helping connect best-in-class incentive technology platform to behaviors you need drive business results through employees, channel partners and consumers.
Using proven motivational theory, behavioral economics and social psychology he has driven extraordinary company performance for his clients. Paul is widely considered an expert on motivation, incentives, and engagement.
Other notable activities:
- Interviewed by the BBC on executive motivation and pay
- Quoted three times in USATODAY as an expert in incentives and channel travel programs
- Published in Loyalty360 magazine
- Writer and founding member of the editorial advisory board at the HRExaminer website
- Contributing author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People”
- Contributing author of 3 books on social media “The Age of Conversation #1, #2, and #3”