Apparently, the new marketing message for Talent Acquisition technology is to call yourself the “Uber of Recruitment”. I have had six different companies actually use this phrase to explain what their product is, and how it works.
Marketers love to play up being a ‘disruptor’, like Uber did to the taxi industry. I love using Uber, and I think most people that use it really like it as well. So, making the jump in marketing to use that positive image and tying it back to your product makes perfect sense.
Lazy, but I get it.
Here’s the bigger story, companies are trying to cash in on the multi-billion dollar recruitment industry. Okay, it’s not a big story, it’s been happening for decades, but we are getting to a point where you can see technology making a serious play at truly changing the way companies interact with traditional recruitment agencies.
This is my game, so I’m definitely interested in checking out all these new Uber of Recruiting plays.
Here’s how most of these technologies work:
Read the whole post over at The Tim Sackett Project (an FOT contributor blog).
If you Google “Tim Sackett” you’ll find our Tim, and a truck driver chaplain. Our Tim is NOT the truck driver chaplain, although how awesome would that be if he was!? He is a prolific writer in the HR and TA space who just happens to also run an Engineering and IT contract staffing agency (HRU Technical Resources) out of Michigan. He also writes every day at his own blog, the Tim Sackett Project. Weirdly, he’s known as an expert in workplace hugging, which was kind of cool years ago, but now seems painfully creepy, but we still love him and he’s fairly harmless. Tim is also on the board of the Association of Talent Acquisition Professionals (ATAP), lifetime Michigan State Spartan fan, husband to a Hall of Fame wife, 3 sons, and his best friend Scout. He also wrote a book with SHRM called The Talent Fix, you can find it on Amazon.