The Post and Pray Podcast: To Land Top Talent, You’ve Got To Tell The Story. #ChooseATL

Cara Lucas Holland Dombeck, HR & Marketing, in the news, Recruiting, Recruitment Marketing

The word “choice” plays an active role in today’s guest’s mission to attract top talent to the Atlanta area. Aptly named ChooseATL, the organization’s Vice-President, Kate Atwood, capitalizes on our on-demand society as she markets Atlanta to worldwide talent, beginning with–what else–the campaign’s very name. #notacoincedence

If you take a look at their website, you’ll peruse Atlanta’s open jobs with various industries and company sizes… an impressive amount of southern opportunity is represented! But it’s way more than a job board–they’ve got content choices to engage with, from updates on The Ultimate Job Interview contest to individual profiles on top Atlanta professionals.

Whether you’re using this story-centric strategy to appeal to city transplants or top talent for your own company (or both, as you should be), there’s a commonality at play in getting the attention of top talent: your efforts to attract people must be varied in nature, they must be intriguing, they must be dynamic, they must tell a story and they must not suck.

Listen below to hear our host, Holland Dombeck McCue, follow up on her post here with a lively conversation with ChooseATL‘s very own Kate Atwood.

FOT Note – “The Post and Pray Podcast” is a monthly podcast series sponsored by the good folks at CareerBuilder. All we talk about on this podcast are topics related to recruiting the right talent for your company.

Host: Holland Dombeck

Guest: Kate Atwood

Producer: Julia Lindsey

Can’t see the player below? Click here to listen now.

Cara Lucas

Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.