The word “choice” plays an active role in today’s guest’s mission to attract top talent to the Atlanta area. Aptly named ChooseATL, the organization’s Vice-President, Kate Atwood, capitalizes on our on-demand society as she markets Atlanta to worldwide talent, beginning with–what else–the campaign’s very name. #notacoincedence
If you take a look at their website, you’ll peruse Atlanta’s open jobs with various industries and company sizes… an impressive amount of southern opportunity is represented! But it’s way more than a job board–they’ve got content choices to engage with, from updates on The Ultimate Job Interview contest to individual profiles on top Atlanta professionals.
Whether you’re using this story-centric strategy to appeal to city transplants or top talent for your own company (or both, as you should be), there’s a commonality at play in getting the attention of top talent: your efforts to attract people must be varied in nature, they must be intriguing, they must be dynamic, they must tell a story and they must not suck.
FOT Note – “The Post and Pray Podcast” is a monthly podcast series sponsored by the good folks at CareerBuilder. All we talk about on this podcast are topics related to recruiting the right talent for your company.
Host: Holland Dombeck
Guest: Kate Atwood
Producer: Julia Lindsey
Can’t see the player below? Click here to listen now.
Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.