Is there just one challenge for HR in 2016? I was asked that in a recent interview, which was really a speaker audition. In my mind, right now, there’s a disconnect. It seems like our profession is all over the place. And no one is really reining it into a holistic focus.
I spoke to the HR Pros attending the Advanced Employment Issues Symposium in Vegas last month, and it was incredibly apparent the struggle is real. I was the “fun” speaker at this shindig… talking about the awesomeness of digital recruitment and engagement. The awesomeness of digital recruitment and engagement is not happening in your average HR department. There.is.no.time. The idea of sitting down and creating a campaign for a job or their employer brand, the idea of proactively sourcing versus using the old post-and-pray model? The idea of even creating a minimalist LinkedIn profile to facilitate engagement and create their place in the internet sandbox? Those are the lowest rungs of the AEIS’ attendees priority ladder.
It’s not just AEIS either. What sourcer was not excited to see sourcing get it’s foothold in November’s HR Magazine? It wasn’t really a foothold, maybe just a toehold because—guess what—sourcing is not even on the SHRM 2016 Annual Conference agenda! And there are two (yes that’s two) sessions on recruiting. Four days of conference, two sessions on recruiting. Oh, my. No one is talking to HR generalists about how to realistically integrate sourcing and engagement into their day. It’s a blip on their radar. They can go to SourceCon, which is really fabulous for SourceCon, but it would be amazing for the true blue HR Conferences to offer up the opportunity to show how to successfully integrate all facets of the profession for a Generalist.
And that’s where the money is—showing your HR generalists how to do everything… giving them the ability to hire/fire and fill out an ACA form… showing them how to scale up and down depending on their company and department needs versus just showing them how to admin. That’s how we get to rectifying the disconnect, bringing all aspects together under the one roof they should be under—HR.
Kelly is the Recruitment Manager for Westat, a leading social science research organization headquartered in Rockville, Maryland.