Welcome back to another great week at FOT! Before you get your day started, check out these 5 must-reads:
1.Native Advertising — The Next Big Thing In Recruitment Advertising: You should test using native advertising in recruiting primarily because, in a world where most ads are never even viewed, they work.
2. Why Do Americans Work So Much?: The economist John Maynard Keynes predicted a society so prosperous that people would hardly have to work. But that isn’t exactly how things have played out.
3. Twitter’s new pitch to brands: Turn everyday fan tweets into ads: Twitter is developing an ad product that would put tweets from everyday users into brands’ campaigns on the platform.
4. How to Deal with a Passive-Aggressive Colleague: Do you address the behavior directly? Or try to ignore it? How can you get to the core issue when your colleague pretends that nothing’s going on?
5. David Bowie, cosmic rock icon, multimedia superstar, dead at 69: He had just turned 69 on Friday, the day he dropped his 28th and critically revered final album, Blackstar.
Have a great week, FOT Nation!
Cara is the Marketing Manager here at Kinetix and resident Renaissance woman. She refers to herself as a writer, but we think that’s limiting. Instead we call her many things: co-strategist, idea machine, brand builder, Kinetixizer, social-media plugger, blogger, and all-around creative specialist. If you wanna schmooze, try talking DIY and fitness, then top it off with a quick kid or pet mention—gets her every time. Tweet her at @caralucas44.