If you recruit for a living, we’ve all been there. You’re having trouble filling a position, so you’ve turned to sourcing candidates. You end up with a target list of 5 candidates, and now the time comes for the initial cold calls.
Which poses an interesting question – Are you selling a job or your skills as a recruiter on that first call?
It matters more than you might think.
If you’re selling a job, you’re selling a commodity. The candidate on the other end of the line doesn’t know you, and if you’re simply pitching the job, you’re like every other recruiter that has the guts to actually make a cold call. It’s great that you made a call, but you still look like part of the pack if all you do is sell the job.
Read the whole post over at Kris Dunn’s The HR Capitalist (an FOT contributor blog).
Kris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in Atlanta. He’s also the founder Fistful of Talent (founded in 2008) and The HR Capitalist (2007) – and has written over 70 feature columns at Workforce Management magazine. Prior to his investment at Kinetix, Kris served in HR leadership roles at DAXKO, Charter and Cingular. In his spare time, KD hits the road as a speaker and gives the world what it needs – pop culture references linked to Human Capital street smarts.