Steve Boese shares #BenefitsConf Opening Message: Meet People Where They Are, Not Where You Want Them To Be

Steve Boese Steve Boese, Worldwide FOT

I am out at the 4th Annual Health & Benefits Leadership Conference for the next few days and will (if plans don’t get derailed because, well, Vegas), be sharing some ideas and highlights from the event, including at least one HR Happy Hour Show from the event.

The opening keynote at the show was given by Alexandra Drane, Co-Founder of Eliza Corp and was titled Mentioning the Unmentionables: Is ‘Life’ the Missing Link?’, an examination of where health and wellness approaches have possibly been misaligned with the needs, desires, and actual, practical situations and lives of the people the healthcare industry is trying to serve.

Let’s unpack that a little bit by referring to a chart we have all seen a thousand times, Maslow’s hierarchy, and one that Ms. Drane referred to several times during her talk. Take a look at my (slightly out of focus) pic of the chart below, and then some FREE comments from me on the key points of the talk after that. Note: the person on the lower right of the pic is an artist doing a sketch of the talk in real time – really pretty cool!

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Alexandra’s primary message on where health and wellness initiatives have gone wrong is in that so many of the efforts and outreach have been focused on individual and employee behavior modification that impact and reside at the very peak of the self-actualization pyramid – ignoring the fact that many, if not most people are wrestling with life issues much further down.

We (or our employers), bug people to exercise more frequently, to eat healthier, to make sure they are up to date on all preventive medical screenings, etc., but often do not even attempt to address the myriad of issues that would prevent people from even thinking about doing more exercise or the other things that happy, secure people can spend time on.

Read the whole post over at Steve Boese’s HR Technology Journal (an FOT contributor blog).

Steve Boese

Steve Boese is fondly known to many as the HR Technology blogger. By day, he is the Co-Chair of Human Resource Executive’s HR Technology Conference. He is also a former Director of Talent Management Strategy at Oracle and an HR Technology instructor. Steve can also be found hosting the HR Happy Hour Show and Podcast … you know, where a bunch of HR pros get together and call in to talk about HR stuff. Sounds like an SNL skit, we know. But when you have Dave Ulrich, the grandfather of HR as show guests, well, I guess you’re doing something right.  Talk to Steve via emailLinkedInTwitter or Facebook.