On this episode of “No Scrubs,” Dawn Burke follows up with marketing pro Maren Hogan, Chief Marketing Brain of Red Branch Media, to hash out the topic of her latest post on merging your HR function with your marketing function.
Watch the video to learn some quick-hitting tips HR Pros can use to think like marketers… like learning the difference between a job description and a job advertisement. And learning to sell the experience and not the J-O-B.
Feast your eyes and ears, FOT Nation. This is a good one.
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Dawn Burke, Sr. Consultant for Recruiting Toolbox and founder/advisor for Dawn Burke HR, is an HR leader, speaker, and writer specializing in new HR practices, engagement and workplace culture. Her HR/recruiting/leadership career has spanned the last 20 years, with past gigs including a foundational role as VP of People for Birmingham, AL’s award-winning technology company, Daxko (And yes, Kris Dunn and Dawn are making Bham the HR capital of the world! Who knew?). You can also check her out at DawnHBurke.com and a variety of other interesting places. Google her, it’ll keep you posted on what she is up to.
Most importantly: She is addicted to TV, knows most of the lyrics to Hamilton and West Side Story, loves to cry at movies (check out Cinema Paradiso for a cry fest!), thinks wine, a wheel of Brie and Milk Duds make a well-balanced dinner, and sings in her car daily. Her husband and cat are the Yin to her Yang.