Paul Hebert dishes on How To REALLY Design An Incentive To Drive Behavior

Paul Hebert Paul Hebert, Worldwide FOT

There are no shortages of people telling you how to get things done at work. I’m one of them. There is, however,  a shortage of people who will HONESTLY tell you how to get things done at work. Too often advice on the internet is buried deep inside a sales pitch designed simply to sell you – not support you.

When I’m engaged to help design an initiative to influence behavior in a company – either for employees or for channel partners I don’t simply sell.

I solve.

Here’s a long – but accurate example of how to design a program that will influence behavior but not “sell” a point of view.

Read the whole post over at What Is Paul Thinking? (an FOT contributor blog).