I’m a generalist. I’m a grinder. I’m a leader. As a generalist at heart I do it all. Many of you do as well. So when I’m asked what is the most important function under the HR umbrella, I take a deep breath.
I mean, picking the most important HR function is like:
- Saying your oldest child is the only child that matters (although I’m an oldest child, so in my case it’s true)
- Saying the Apple iPhone is the only smartphone that matters (although it did introduce the world to a beautiful, simple interface that the entire world can use)
- Saying Hamilton is the only Broadway show that matters. (I mean, please, West Side Story is the only musical that matters. But, right now, in this moment, Hamilton is)
Hmmm – well, after reading my list I need to rewind. As a generalist, I could never say Talent Acquisition (recruiting) is the only HR Function that matters, but I can say it could be the one that matters the most right now, in this moment.
Why? Three reasons:
- It provides the most visible and immediate impact to an organization.
- It is one of the biggest components to engaging team members for the long term.
- Employees don’t need your company.
Don’t be naïve my fellow generalists. The days where your value prop was in filling out paperwork and policing policies are dead. I’ve said it in a thousand blog posts. Your value prop is connecting team members, engaging a new workforce and frankly redesigning the entire organization.
- What starts the engagement process >> your recruiting process.
- What ensures you are engaging the right folks for long term fit >> your recruiting process.
- What begins employee trust building >> your recruiting process
- What makes that most important first impression >> your recruiting process.
- Where do you typically get the most interaction and opportunity to train your team leads >> when you teach them to recruit.
Last but not least:
- What is ostensibly the most difficult of all the HR disciplines right now >>> recruiting. Recruiting is extremely difficult because your best folks likely aren’t in your backyard, so recruiting takes a lot of time, Understanding marketing skills outside the realm of HR is critical, and much of the process is out of your control. How many of you really are able to control the hiring manager? I mean, come on. And please, do not forget, your candidates will know if you are giving them spin.
So you’ve got the double whammy. A process that is extremely important for the sustainability of your organization coupled with being perhaps the most difficult HR discipline. Yikes.
Why should you care?
Because your CEO cares. Ok, let’s clarify. Your CEO likely gives 2 rips about your recruiting “process”. But they DO CARE about:
- Productivity losses due to employee gaps
- Missing financial goals
- Bad PR
- Their legacy
If you, recruiter (or generalist), are not able to find the right talent on time, if you are not able to understand your cultural differentiators (i.e. things important to your CEO/Customers) and hire candidates that embrace them, if you create a candidate experience that leads to poor PR, if you are not able to give a great first impression that is truthful, if you are not able to be a superb subject matter expert to hiring managers who also must do all of these things as well, then you will not be able to land the best talent. You’ll land talent. Just not the best talent.
Period. And your CEO will certainly not like that.
Need a stat? The Talentboard/ CareerXroads just released a stat regarding recruiting for jobs within colleges. 50% of the candidates surveyed stated if their recruiting experience were bad they would NEVER reapply again. 50% and NEVER are two scary words.
Recruiting is hard stuff isn’t it? Super important. Super valuable.
The other HR disciplines are certainly important. But if you don’t get the recruiting piece right, I mean really, really right, the rest of HR practices are just exercises in futility.
This post is sponsored by the recruiting pros at Jobvite, who, each month, let FOT write about a topic that will help recruiters raise their games via continuing education. Be on the lookout later this month for the new FOT video series called “No Scrubs”—also brought to you by Jobvite.com.
Dawn Burke, VP of Talent Consulting at Kinetix and founder/advisor for Dawn Burke HR, is an HR leader, speaker, and writer specializing in new HR practices, engagement and workplace culture. Her HR/recruiting/leadership career has spanned the last 20 years, with past gigs including a foundational role as VP of People for Birmingham, AL’s award-winning technology company, Daxko (And yes, Kris Dunn and Dawn are making Bham the HR capital of the world! Who knew?). You can also check her out at DawnHBurke.com and a variety of other interesting places. Google her, it’ll keep you posted on what she is up to.
Most importantly: She is addicted to TV, knows most of the lyrics to Hamilton and West Side Story, loves to cry at movies (check out Cinema Paradiso for a cry fest!), thinks wine, a wheel of Brie and Milk Duds make a well-balanced dinner, and sings in her car daily. Her husband and cat are the Yin to her Yang.