My wife and I, like many of you, have traditions. One of those traditions was that we ate at the same Mexican restaurant repeatedly. So often, if fact, we assigned a specific night to it. That night was Friday night.
The place we frequented was a dive. You had to drive through an alley and park in the back of a dark building to get to our Mexican place – which only raised the legend. Over the course of 15+ years, if we were in town, we were there on Friday nights. Or kids grew up eating one meal a week at the place we warmly termed, “La Cocina”. Issac, the manager of La Cocina, started up our usual when we walked in. Ordering? That’s for the common folk – we were royalty.
Along the way, something interesting happened. We would invite friends and roll out the red carpet for them at our Friday night tradition, but through the years, only about 2 out of 30 couples/families agreed with our assessment that La Cocina was the premiere Mexican restaurant in our fair city.
What I learned is that your favorite Mexican joint is a very personal decision that no one can agree on.
The same is true for business travel – let’s take a look at your favorite airlines.
When it comes to flying, I live in a Southwest Airlines hub. I grew up as a professional flying Southwest, and if I’m not going to fly 1st class, I prefer the Southwest way of doing things.
Also, I hate Delta Airlines. I hate the fact they charge me $200 to make a change, I hate their customer service, I hate the way they call 8 classes of frequent flyer programs to board before you can get on as a common ticket holder, I hate their inability to deliver my TSA pre-check authorization and I hate their lack of on time departures and arrivals. Other than that, Delta is great.
Everyone’s with me, right?
Your favorite airline is a lot like your favorite Mexican joint. Observe:
- You love what you grew up with. I grew up with Southwest and La Cocina. Other people didn’t. Those people are locked with Delta, American or another choice, often because it’s how they grew up flying and that flavor is what they know. It’s their favorite because it’s how they learned how to travel.
- When your airline gives you FF heroin, you keep going back to the pipe. It’s called a frequent flyer program, and once they get you in, you’re loath to invest elsewhere. It’s all about the miles – just ask George Clooney. At La Cocina, we got benefits that kept us there as well.
- You think your airline is the best and will rep the benefits to others. I’m wide open to tell people why I like SW and hate Delta. I’m always shocked and amazed when they like something else – just like I was when they expressed minimum enthusiasm for La Cocina.
- You judge other people when they like something different than you. I knew some of those other Mexican restaurants. They sucked. That must say something about you, similar to the type of judgement I’m laying on you when you tell me you like Delta. Except for Cara Lucas, who gets a pass since she’s married to Delta pilot, would could have come to pilot my Delta flight out of the ATL last Friday night.
Alas, my favorite Mexican restaurant has been gone for years now, and we’ve never found a replacement for that tradition. Most you would feel similar separation angst if your favorite airline shut down.
Better your favorite airline than your favorite Mexican joint, right?
Kris Dunn is a Partner and CHRO at Kinetix, a national RPO firm for growth companies headquartered in Atlanta. He’s also the founder Fistful of Talent (founded in 2008) and The HR Capitalist (2007) – and has written over 70 feature columns at Workforce Management magazine. Prior to his investment at Kinetix, Kris served in HR leadership roles at DAXKO, Charter and Cingular. In his spare time, KD hits the road as a speaker and gives the world what it needs – pop culture references linked to Human Capital street smarts.