Hey superstar recruiters, I see you making placement after placement, and this one’s for you.
You’ve got it all, and you’re on top of the world. You get a req, hunt for and sweet talk the perfect candidate, show the hiring manager what’s so great about them, crush the placement and move along to the next req.
Slow down there, superstar. No matter how good you might be at making placements, there’s one integral piece of your recruiting strategy that there’s a pretty good chance you’re missing out on: the opportunity making placements opens up for you to build and strengthen your network.
Networks are important. They help you rockstar recruiters do your jobs even more efficiently. How? It’s a personalized database for you to tap into and source candidates from, and it’s largely made up of connections you make in the midst of making placements. Hiring managers you talk to, candidates that you hire who know other people in the field, candidates you don’t hire but still make a good connection with—these are all people who build up a web of connections you can call your network.
Though you’re building these connections every day in the recruiting world, there are easy ways you can go about making them even stronger. And the best part? It only takes a small token of you time and effort.
As soon as you’ve made a placement, before hopping onto the next best thing, take a minute and review those who you met while working on the req. Think about who you want to keep as a valuable member of your network, and consider hitting them with a small gift—something to say you were glad you got to connect, and you’d like to keep communication lines open with them:
- A gift card. If your candidate that was hired has a network that you want to tap into, or if the hiring manager you worked with could keep sending reqs your way and you want to make sure they do, consider sending over a small gift card for them to treat themselves. I still remember the first time a person in my network sent me a few bucks on a Starbucks card; it wasn’t much, but it showed me that they truly valued our relationship.
- SWAG. Maybe you didn’t get to hire the candidate you loved, but you want to keep them in your back pocket. Find one of your company’s smaller but cooler SWAG items (for example, at Kinetix we have little orange footballs with our logo on them), and send it to them as a desk topper that also works as a reminder of the connection they have to you.
- Just an old-fashioned greeting card. Don’t want to spend your money shipping an item or purchasing a small gift card? Stick to the traditional route and you’ll make just as much of an impact. Pick out a memorable card (please, leave the “thinking of you” cards at the Hallmark counter)—something that’s funny and that they’ll want to keep around. Then write a short note, thanking them for their time and asking to stay in touch.
Building connections and strengthening your network doesn’t have to be about grand gestures. In fact, it’s typically the little things that people will remember most. And when you need help making another placement? Your ROI will be huge from the small steps you took to make sure your network knew you cared about them.
Kate Weimer is a Marketing Lead at Kinetix, specializing in social media recruitment marketing and account management. Using a combination of her background in social media and love for the written word, she’s shoving all buzzwords aside and making HR and recruitment marketing work in today’s digital world. Want to hang? Hit her up on Twitter or LinkedIn , or email her at firstname.lastname@example.org.