Best Places to Work Isn’t Real, but…

Tim Sackett Benefits, Brand Ambassadors, Business Development, Culture, Employee Communications, Employee Engagement, employee experience, Employment Branding and Culture, HR, Uncategorized

Any of the best places to work lists are basically just a marketing gimmick. We all know this, right? RIGHT!? (Let’s be clear, I’m not actually talking about the specific company ‘Best Places’, but the concept of awards that say you’re better than another employer, etc.)

If you make the list, great, good for you, you have resources to jump through the hoops it takes to get on these lists. If you’re not on this list, you might actually be the best place to work. We don’t know, because you didn’t even try, so it’s like saying the Boston Red Sox are World Champs when they’ve only played teams from America and one from Canada.

That’s not really the world. 

You’re not really the best place to work. You’re just the best place to work out of the small number that actually spent the time and resources to win that award. In theory, you might actually be an awful place to work, if everyone else who went for the award was worse than you. 

I tend to believe that organizations that do go for these awards are actually pretty decent places to get a job. They care enough to go get a fake award, and it takes a bunch of work and money to get those awards. So, you’re probably not going to go wrong by going to work at a Best Places or Great Places type of company.

But, let’s not kid ourselves. These are not necessarily the best places to work.

The reality is, almost all workplaces are about the same.

You have a few that are just outstanding. You have a few that are awful, but most are just average, in the middle, just fine to work at, good people, decent pay and benefits, and nobody kicks you in the head or anything. 

Many of these ‘average’ companies get on the best places to work lists because someone decided it was important to do. They had the desire. They had the resources. They knew it would be awesome for their recruitment marketing, and BAM, welcome to the greatest place to work… 

So, does this mean you shouldn’t go after these awards? 

No, like I said, going after these awards probably helps you be better. It’s not a guarantee, but if you go through the work, in the end, you’ll probably improve your workplace. There are also extensive elements of marketing and psychology involved in the process. 

If you tell your workforce, “Hey, we are going after this award!” And you keep telling every employee again, and again, that you’r a wonderful place to work, most employees will begin to believe you’re a wonderful place to work. We are all very susceptible to marketing, all of us! 

If you believe in the concept that most organizations are somewhere in the middle when it comes to the work environment and employee experience, you will then also understand why just marketing that you are great, when you’re really just average, can actually make you great! 

I think instead of going after an award, I would rather go rogue. I’m going to market the crap out of my brand, out of my employee experience, in the markets we work and live, and we will tell the world we are ‘the’ place to work. I want to be chosen by the people, not for making a list, but because our brand went viral from the people. 

Hit me in the comments – what am I missing when it comes to greatest places to work lists?