Remember that time someone threw an incredible party. A party people talked about for months. It was THE event that included people you knew, people you wanted to know, and that one special person you had a crush on for years.
Of course you remember that party. Why? Because you weren’t invited.
Later you find out you actually were invited, but you gave the host the wrong email address. You accidentally added an extra “T” to your last name, and behold, your invite went to Joe Smitt instead of you, Joe Smith. Worst of all, you didn’t get to meet that one special person you’ve been crushing on forever. Guess who did–that random guy, Smitty.
Recruiters, if this scenario makes you cringe, let me clue you into something most don’t know about Google for Jobs. There is a good chance your jobs aren’t being invited to the party either. Why? In order for your job to be included on Google for Jobs, or for your job to be “crawled” regularly by the site, YOU have to program some important data within the job board itself.
Frankly, it’s not that hard to do. But this is very different than other “web crawler” job boards, primarily Indeed, that automatically post any job you add to your website. I am willing to bet that many of you had no idea this was the case for Google’s new job board.
Why is being on Google for Jobs important?
Because it is powered by GOOGLE. They do the search function better than anyone. Period. They are using machine learning to match candidates with the right skills to your job. So if qualified candidates for your job have a resume that doesn’t have the exact keywords that your job description does, they still may get your posting in their top search results.
For instance, if a candidate has the necessary experience for your job, but perhaps their title doesn’t match yours, Google knows that really doesn’t matter.
A post from HireVue explained this much better than I ever could:
Here are a few instructions to get your jobs up and running on Google for Jobs.
- See if your Applicant Tracking system is optimized for Google for Jobs. Not many are. If yours is, then your ATS will configure everything within the Google for Jobs platform for you.
- If your ATS is not optimized for Google for Jobs, then you or someone in your organization will need to optimize your postings manually.
- Here is the link from Google for Jobs on how to do this. It includes the guidelines that must be followed in order for your job to be listed.
- Last but not least, fellow FOT contributor, Katrina Kibben, has a GREAT class that will teach you how to do this as well.
So, get on it my recruiter friends!
Now you know. Can’t wait to see you at the party where you’ll find that one great candidate you’ve been crushing on for some time. Good luck!
Dawn Burke, founder/advisor for Dawn Burke HR, is an HR leader, speaker and writer specializing in new HR practices, engagement and workplace culture. Her HR/leadership career has spanned the last 20 years, most recently serving as VP of People for Birmingham, AL’s award-winning technology company, Daxko (And yes, Kris Dunn and Dawn are making Bham the HR capital of the world! Who knew?). You can also check her out at DawnHBurke.com and a variety of other interesting places. Google her, it’ll keep you posted on what she is up to.