Two Questions To Ask Before Writing A Job Posting

Katrina Kibben Brand Ambassadors, candidate experience, Recruitment Marketing

Asking questions is not built into the psychology of our society, and it’s unfortunate really. I mean, you tell me. How many times have you asked your partner or child – “well, did you ask?” 

How many times was the answer “no”?


Social norms have made it weird to ask too many questions of a stranger. We’re all so busy, and questions just interrupt whatever we think is significant at that moment. Other people and their asks become an annoyance.

This feeling multiplies at work, especially when you’re working with someone you don’t know as well. I think there’s a general perception that you’re bothering someone if you’re asking a lot of questions. 

The hint is the part where they write in the email, “I don’t mean to bother you but…” or, “I know I’m annoying.” The list goes on. 

Here’s the thing about questions: Most of us can’t do our jobs without getting a few answered. In recruiting, it’s pretty much impossible. 

Job postings are no exception. 

Better job posts start with better hiring manager kickoffs.

If we as recruiters don’t have enough information, there’s simply no way you’re going to write a job post that will get the right people to apply. Worse? You won’t even find qualified people in the first place. 

People have to see the information that makes them think, “yes, I want this job. I’m qualified for this job.” It’s not as easy as you think. 

So as you’re working on your next job post, don’t forget to make sure you can answer these two questions before you ever start to write.

See the video below for more (email subscribers click through) Don’t miss the blooper either…