Be Curious About Your Competition… Then Follow Their Clues

Ben Martinez Ben Martinez, Employment Branding and Culture

It’s easy and feels good to talk about your competition and blame them for the reason your life is a failure. I get destroyed by my competition on a regular basis. With Sumato Coffee, I study our online competition, follow the clues they leave behind and go for a different angle. With consulting, I study what big consulting firms are …

You Have a Pretty Career Website, But It Is Still Not a Brand

Ben Martinez Ben Martinez, Employment Branding and Culture

Career websites are a web developer’s work and a marketer’s dream. Examples of work and employees at a company can be used to capture stories for a website and market them as what it looks like to work at your company. The prettier the website, the more it looks like your company has a top brand. Nice websites make it …

Open Mic Night – HR Edition.

Ben Martinez HR

Calling all HR Lovers, Players and Haters. The time has come to embrace the digital era and take our profession to YouTube. After digging through trench HR jobs across the U.S. and Mexico I have experienced the good, the bad and the ugly  about our trade. So I did what any good HR Pro would do… I wrote a poem. …

Agnosticism Towards SHRM

Ben Martinez Change, Good HR, SHRM

Why do you attend a SHRM Workshop? Is it for the recertification credits? If so, any good HR Pro should have agnosticism towards SHRM these days…Specifically the way an HR Pro gets re-certified. Last month, I attended 2 workshops in 3 days. The courses: Strategic HR and Finance for HR. About 60 HR Pros around the U.S. gathered in downtown …