Are Your Company Values Helping or Hurting?

Corey Burns Corey Burns, Culture

Core values: the words that propel a company to great heights. Simply place them on the “about us” tab on your company website, hang a sign on the break room wall, and periodically send an email as a reminder – right?  I think we all know it doesn’t happen that way. The purpose behind the existence of company values seems …

Learning & Development – It’s Really About $$$

Corey Burns Corey Burns, Learning and Development

When explaining L&D to others outside of work, I often take the short route and say it’s a fancy word for training and employee performance. Most don’t understand that learning is an ongoing function rather than a specific task, which is why it’s not just “training”. Fortunately for those who are in Learning & Development, it’s really the “feel good” …

Lessons Learned From The Intense Leader

Corey Burns Corey Burns, Leadership

I still remember the booming voice heard from across the office five years ago when I began working at my current organization. It was a loud, opinionated, and rough-around-the-edges leader who had immense influence over the direction of the organization. After a year working with him, I was confused about why he had so much influence. Our leadership styles were …

Source Smarter Not Harder With Marketing

Corey Burns Corey Burns, Recruitment Marketing

I know what you’re thinking – “Another Recruiting and Marketing article.” I get it, we’re all aware of the relationship and similarities between Marketing and Recruiting. Most commonly, we hear about employer branding and how marketing can elevate those efforts.  Well, that’s great, but we are ultimately judged on our ability to hire the right talent at the right time. …

Email is Where Your Strategy Goes to Die

Corey Burns Coaching, Communication, Corey Burns, Corporate America, Email, Influence, Innovation, Leadership, Networking, Uncategorized

In my last article, Turn Your Talent Failures into Wins – Part 1, we dove into how our best intentions of planning for the New Year go just as well as our plan for using our gym memberships – they don’t. I know, it sounds almost too simple but the fact is that effectively planning is half the battle to …

Turn Your Talent Failures Into Wins (Part 1)

Corey Burns Corey Burns, Talent Strategy

It’s a new year and business leaders are goal setting and planning out the year with the best of intentions. Just after we’ve finished scrambling to “achieve” last year’s goals, we’ve rushed into planning, without the care and strategic thought the process requires: it’s like clockwork.  But our good intentions alone work about as well with planning as they do …

How You Can Help Your Hiring Teams Improve Their Candidate Experience By Relating It To Dating

Corey Burns candidate experience, Corey Burns

Here you are, after hours of sourcing, screening candidates, aggressively rubbing your forehead in frustration, and finally the gem that you’ve scoured the earth for appears! It’s a relief that you’re on the right track to filling that role. You carefully nurture the candidate; cross the T’s and dot the I’s to make sure the candidate and hiring teams are …

3 Ways Recruiters Can Win With Storytelling

Corey Burns Corey Burns, Recruiting

Being a great storyteller alone isn’t going to make you a great recruiter, but it’s definitely a differentiating factor between good and great. When looking at the parallels between high performing Recruiters and high performing Sales Professionals, the ability to successfully deliver a high-impact story is identical. I’m aware that the debate between sales and recruiting is a bit touchy. …